INTRO

Valentines Flooring LLC is a new flooring company in 2021 based in Delaware. The owner, Valentine, has done flooring for 8 years, and decided he didn't want to waste another second in modernizing and promoting his brand, but the issue was that he didn’t really have a brand or logo. We sat down one night, and he gave me a list of things he wanted: a logo, business cards, yard signs, and door hangers. I asked him a couple of questions regarding the general design of the logo and about his mission and got to work immediately.

Valentine wanted his logo to indicate to his clients that he truly cared about them and their endeavors to transform their home into their dream home while also including his name. Having this in mind, after several mock up logos, one thing was clear… we had to use a heart as a symbol for his name and his dedication to his clients. It was perfect! … Well we hadn’t decided on a design.

After the usual mocking ups and feedback, we settled on a logo that made him happy. After creating the logo, everything else was easy; I just had to make the rest of his marketing materials match it! I designed his business cards, yard signs, door hangers, and even his T-shirts. Plus he could now use his brand logo on his social media handles. Valentine is now using all of his brand new marketing materials and logo to look like a complete professional.